MOSCOW, October 9 /PRNewswire-FirstCall/ -- Rosinter Restaurants Holding
(Rosinter), the leading operator of casual dining chain restaurants in Russia
and the CIS (and listed on the RTS and MICEX exchanges under the ticker
ROST), announces the opening of its 300th restaurant, 1-2-3 Café,
specializing in Russian cuisine. 1-2-3 Café is now opened for business at St.
Petersburg's Atlantic City shopping mall, located at 126 Savushkin St. in the
northern capital.
(Logo: http://www.newscom.com/cgi-bin/prnh/20081008/324166 )
The new restaurant follows the 'combo' format, which calls for the
housing of two distinct brands under one roof. The company's proprietary
1-2-3 Café brand operates alongside the world-famous T.G.I. Friday's brand
which Rosinter develops on franchised base. The area of the restaurant
complex, which has seating capacity for 356 customers, totals 557 square
meters.
In 2008 Rosinter has increased the presence at St.-Petersburg by half and
today it operates 14 casual dining restaurants (9 restaurants by the end of
2007) under the IL Patio, Planet Sushi, 1-2-3 Café, T.G.I Friday's, Siberian
Crown and The American Bar and Grill brands.
Lori Daytner, President of Rosinter Restaurants Holding:
'St. Petersburg is one of our most important markets. It is a city with a
developed culture of dining outside the home, and one that has its own
restaurant traditions. We are happy to be opening our 300th restaurant, 1-2-3
Café, here in St. Petersburg. This year, we completely renovated our first
St. Petersburg restaurant, on Nevsky Prospect. It is now a spacious complex
with seating for 214 customers, and it houses not only our popular IL Patio
Italian restaurant but also one of Rosinter's truly golden brands, the Planet
Sushi Japanese restaurant. We hope to expand further in one of the world's
most beautiful cities - one that has an enormous tourist flow, for which it
is important to have a developed modern infrastructure of public dining. As
pioneers of today's restaurant market, we are ready to make our own
contribution to St.
