SAO PAULO, Brazil, Oct. 10 /PRNewswire-FirstCall/ -- GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), Brazil's low-cost airline company, announces that beginning October 16 customers flying on both VARIG and GOL will be able to accumulate miles through the SMILES frequent flyer program.

'Expanding the SMILES program to include GOL flights is a significant step towards our goal of offering our customers additional services to strengthen our relationship with them,' said Tarcisio Gargioni, GOL's vice president, marketing and services.

SMILES, VARIG's existing rewards program, is available in 212 countries, has issued one million memberships abroad and is the largest mileage program in Latin America with over 5.9 million enrolled members. Miles are accumulated by purchasing GOL or VARIG airline tickets or purchasing products or services from the program's nearly 115 non-air business partners in Brazil and abroad.

GOL's customers can enroll for free beginning October 16, through the website www.smiles.com.br or via phone through the SMILES Service Center. Existing program members, whose accumulated miles will not be affected, should also re-register beginning that date.

Beginning November 16, miles can be exchanged for tickets to all GOL and VARIG destinations based on the program's guidelines (available on the website in English and Spanish).