(Source: Business Wire)
Merkle (www.merkleinc.com), one of the nation's largest and fastest growing database marketing agencies, announced today that its President and CEO David S. Williams was elected as treasurer of the Direct Marketing Association (DMA) Board of Directors. The DMA (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. The announcement came on Sunday, October 12 at the DMA's Annual Business Meeting, which was held at the Bellagio Hotel and Casino in Las Vegas.
Having previously served as treasurer of the DMA Board, David Williams was among the top candidates for the current position. Williams is an active member of the direct and database marketing community, and is largely responsible for the success of Merkle, one of the nation's largest database marketing agencies. Today, Merkle has been recognized three consecutive times by Forrester Research as a market leader and by Advertising Age magazine as the 13th largest marketing services agency in the U.S.
Merkle President and CEO, David Williams, said, "It is an honor to serve once again as treasurer of The Direct Marketing Association Board of Directors. The DMA is a vital and valuable resource -- as well as an industry advocate -- for the direct marketing community. Having previously participated in Board activities, I am looking forward to the year ahead. I am also confident that the DMA will continue to grow and raise awareness while constantly meeting new challenges. In my position on the DMA Board, I hope to bring my understanding of the marketplace to the table to help advance the efforts of the association."
Merkle brings quantitative, data-driven marketing solutions to organizations within a wide variety of industries that include financial services, catalog/retail, consumer packaged goods, travel and leisure, entertainment and not-for-profit. Merkle's clients include household names like GEICO, Disney, The American Heart Association, Bank of America, Nike and many others. Since Williams acquired the company in 1988, Merkle has focused on developing solutions that range from direct marketing campaign design and production to database development and management.
About Merkle
Merkle is one of the nation's largest and fastest growing providers of data-driven marketing solutions that enable organizations to maximize the results from their marketing investment. Merkle provides strategic consulting, database services, content solutions, analytical services, interactive and creative services, and production services to Fortune 1000 companies and leading nonprofit organizations. With more than 1,100 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional locations in Boston, Chicago, Denver, Philadelphia, Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE or visit www.merkleinc.com.
